I’m Kory Ihaia, the person behind MindLabs. I live in Tauranga Moana with my partner and our two kids. Family is at the heart of why I do what I do.
I called Australia home for 18 years before returning to New Zealand in 2017. Coming home wasn’t easy. It took time to find my feet again, but I’m now grounded here, enjoying life back home and raising my family.
My digital journey began in 2010, importing products from China and growing a successful eBay business. In those early days, I also started an SEO company while working full-time. That curiosity has carried me into marketing, design and building custom digital systems.
Along the way, I spent 14 years as a chef. Running a business, working in busy kitchens and raising a family have all shaped the way I work: stay practical, care about the people involved, and keep moving forward.
I’ve worked with many different businesses, from corporate organisations to restaurants, across different kaupapa. I’ve met some amazing people, and every experience has reinforced the value of listening and understanding what matters to them.
I love giving back and helping people see what’s possible within their own business. That’s what MindLabs is here for: bringing ideas to life and building something useful around the people who will use it.
The journey isn’t always easy, but it’s worth it.